Live Young and Free Magazine

GIRL ON TOP

by May 25, 2013 in FASHION
…Dreams Come True at The Bay Centre’s Next Top Model Fashion Show

All photos by 2Five-O Photos and Promotions

 Who needs Tyra Banks to host a Next Top Model competition?  The Victoria Bay Centre shopping mall certainly doesn’t.  On Friday, May 17th, The Bay Centre transformed itself into a runway fashion venue and models competed for the ultimate prize package including a modeling contract with the Barbara Coultish Talent and Model Management Agency.

The contest, which was announced April 2nd as part of the Bay Centre’s spring campaign, had over 200 entries and the ten finalists were chosen based on online voting.  “It’s been a process and we’ve really gotten to know these 10 girls, and each and every one of them is beautiful inside and out,” said Darlene Holstein, General Manager of the Bay Centre.  Each of the 10 girls had a unique and exquisite look that in Tyra’s word of choice, made for “fierce” competition.

On the day of the final fashion showdown, a raised catwalk was set up in the “centre court” of the Bay Centre, complete with a giant video screen, a judges panel, VIP seating, and LYF’s own January cover-boy, DJ Hennessy, provided the music for the event.  Marissa Lambert-Power of Marissa Lambert-Power Events played a much more sweet, beautiful and endearing host than catty ex-supermodel Tyra Banks, however, she still maintained the high-maintenance prestige that comes with an outfit change halfway through the show.  “I usually just plan the parties,” said Lambert-Power, “I generally don’t host them, so this was a fun challenge for me.”

The judging panel consisted of Darlene Holstein, GM of the Bay Centre, Barbara and Laura Coultish of Coultish Management and celebrated photographer, Kelsey Goodwin.  The 10 finalists strutted the catwalk in outfits provided by Bay Centre retailers: JACOB, Club Monaco, Le Chateau, La Senza, Costa Blanca, Hudson’s Bay Company, Quiksilver and Melanie Lynne.  The girls were judged on their runway walk and personality and in proper Top Model fashion, the final five were also critiqued on their ability to “work it” behind a camera lens.

Alas, in the end, there can be only one winner, and Mary Rubin took centre catwalk. Bombarded by a sea of camera flashes and balloons falling overhead, Rubin gracefully accepted the grand prize.  “I’m very excited about this whole event and excited for our winner, Mary Rubin,” said Holstein, “She really is the total package, and we’re pleased to make her the newest face of the Bay Centre.

*If you missed the fashion show, fear not, you can watch the whole thing here:


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*Video by Panta Mosleh of PK Productions